Why We Refreshed Gulder Bottle by NB Plc

Nigerian Breweries Plc 


Managing Director, Nigerian Breweries Plc, Mr. Nicolas Vervelde has described the recent re-launch of Gulder as a product of the company’s penchant for innovation. He said the rebranding of the brand was in tandem with the company’s leadership in the brewery sector.

Vervelde said: “In 1946, the story of innovation started with Nigerian Breweries Plc. We launched the Gulder brand in 1970 in a unique brown bottle with a unique logo and unique recipe. This unique beer is loved by millions of Nigerians who savour the taste every day, every week, every month and every year. Gulder was the first beer to be launched in cans, which is a further sign of its innovativeness.”

Forty-four years after its introduction into the Nigerian alcoholic beverage market, Gulder, recently begin to wear a new look. The repackaging of Gulder, popularly called the Ultimate,
marked the culmination of several weeks of a suspense-filled campaign tagged “The Cube is Coming”, which had millions of Nigerians guessing what the Gulder brand had up its sleeves.

The Managing Director described Gulder’s new bottle launch as revolutionary. According to him; “It is a historic moment for the Gulder brand. The new bottle which was contained in the Cube reflects that this celebrated brand, Gulder, is at the forefront of advancement and I can assure that what you are going to see is the result of several years of hard work and skillset that the brewery industry has seen in a long while.”

The highlight of the occasion was the official presentation of the new bottle, which was performed by Messrs Walter Drenth and Hubert Eze, the Marketing Director and Sales Director of Nigerian Breweries Plc., respectively.

Drenth described the bottle as the most innovative in Nigeria.  He said: “What we have done is to take Gulder from a 1970 bottle and transformed it to a 2020 bottle. I can tell you that this is the most innovative bottle in the Nigerian Beer market today. Let me also assure that despite the efforts and resources committed to giving our esteemed consumers of Gulder this classy bottle, the price and the taste remain the same.”